Photo - London. UK. Fit-Flops launched at King's Road Sporting Club store. Look cool while toning up with the hot new fashion and exercise item on the street: a flip-flop called 'The Fit-Flop'. The Fit Flop is predicted to be one of the hottest products this summer and expect to see them walking out of shops on the feet of celebrity fashionistas and the girl next door on the beach and around town. The manufacturer claims that the new shoes on the block help tone and trim your legs with a uniquely built multi-density midsole which activates muscles helping you tone your thighs and calves. They do this by using a built in micro-wobbleboard workout enhacing effect" - whatever that is!! Only available in the UK at present but plans are to go worldwide soon. See www.thefitflop.com. 14th June 2007.
Ali Kadinsky/Landmark Media

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  • Photo Details
  • Caption: London. UK. Fit-Flops launched at King's Road Sporting Club store. Look cool while toning up with the hot new fashion and exercise item on the street: a flip-flop called 'The Fit-Flop'. The Fit Flop is predicted to be one of the hottest products this summer and expect to see them walking out of shops on the feet of celebrity fashionistas and the girl next door on the beach and around town. The manufacturer claims that the new shoes on the block help tone and trim your legs with a uniquely built multi-density midsole which activates muscles helping you tone your thighs and calves. They do this by using a built in micro-wobbleboard workout enhacing effect" - whatever that is!! Only available in the UK at present but plans are to go worldwide soon. See www.thefitflop.com. 14th June 2007. Ali Kadinsky/Landmark Media
  • Event:

    Fit-Flops launched at King's Road Sporting Club

    June 14, 2007
  • Location: London, UK, UK
  • Image Number: 5835692
  • Dimensions: 3087x2051 px
  • Photographer: Landmark-Media

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