1. Images should be uploaded into an event folder on the FTP and routed directly to the site. The event folder should be titled with a seven-digit event number (not other characters, just the 7 digit event number) which is assigned to you by the system.

2. You create events on your own from your account under the menu titled 'UPLOAD'. Then, you create a folder out on the FTP with the exact same event number assigned to you by the system. You then upload all images a particular event into this folder. All of your image metadata should be embedded into each images' IPTC meta fields before upload. The site will auto-populate with the IPTC data you have locally input.

3. AP (Associated Press) style captioning is required on See examples below.

4. For better sales, we recommend that you keyword your images. See examples below.


The following IPTC fields are MANDATORY. Here are instructions on how to fill them out:


1. CITY (ALL CAPS), followed by a comma, followed by a space,
2. STATE (ALL CAPS, abbreviated), followed by a space,
3. Hyphen, followed by a space,
4. MONTH (ALL CAPS), followed by a space,
5. DAY (do not put the year),
6. colon, followed by a double space
7. Actress or Actor, or Singer or Model, etc., followed by a space,
8. First and Last name of celebrity, followed by a space,
9. An action verb describing what the person is doing (attends, arrives, poses, walks, shops
are examples. However, attending, arriving or any gerund that ends with -ing is not acceptable)
10. Description of the event (movie, book and album titles should have quotations),
11. the word 'on', followed by a space,
12. The month (spelled out, not 03/04/11), followed by a space,
13. The day, followed by a space,
14. The year, followed by a space,
15. the word 'in' , followed by a space,
16. The City, followed by a space,
17. The State (spell out the state, do not abbreviate), period, followed by a double space
18. IN PARENTHESIS - (Photo by Photographer Name/

NOTE: To identify subjects from left to right, put (L to R), or who's on the left or right, put (L) or (R) or (2nd from L), etc.

For Example:

LOS ANGELES -FEBRUARY 10: (L to R) Actors Brad Pitt, Don Johnson, Jeff Bridges and Matt Damon attend the premiere of 'The Bourne Ultimatum' on March 10, 2011 in Pasadena, California. (Photo by Tom Cox/

LOS ANGELES -FEBRUARY 10: Actors Brad Pitt (L) and Brad Pitt attend the premiere of 'The Bourne Ultimatum' on February 10, 2011 in Pasadena, California. (Photo by Tom Cox/

For proper celebrity identification and correct name spelling, please visit for info. This is a useful website if you're not sure who the person is. If you don't know their name, but know what movie / TV show they are in, search IMDB for it and it will give you a full list of names those in the show. If you click on their biography, it will show who they are dating or married to, how many children they have, etc.. IMDB is also very useful if celebrities bring their dates/spouses to events.

Another Example:

BURBANK, CA - JANUARY 5: Actor Tommy Chong attends the premiere of 'Super High Me' on April 3, 2011 in Burbank, California. (Photo by Tom Cox/

(Note: The cities Los Angeles, Hollywood and New York are stand-alone names. Therefore, you actually do not need to put in CA after these cities in the dateline section); however, you still need to put California (spelled out) in the sentence.

For Example:

LOS ANGELES - MARCH 15: Singer Billy Joel performs live at the Pantages Theater on March 15, 2011 in Los Angeles, California. (Photo by Tom Cox/

HOLLYWOOD - APRIL 14: Author Maya Angelou poses during an in-store appearance to promote her new book, 'Blah Blah Blah,' at Barnes & Noble bookstore on APRIL 14, 2011 in Hollywood, California. (Photo by Tom Cox/

BURBANK, CA - FEBRUARY 11: Punk band The White Stripes sign autographs for fans during an in-store appearance to promote their new album, 'Elephant,' at Tower Records on February 12, 2011 in Pasadena, California. (Photo by Tom Cox/

PASADENA, CA - JANUARY 21: ***EXCLUSIVE*** Actors Jennifer Garner (L) and Michael Vartan prepare to film a scene on the set of their upcoming movie, "Alias,"on January 21, 2011 in Los Angeles, California. (Photo by Tom Cox/

BURBANK, CA - JUNE 10: (U.S. TABS OUT) Actress Jennifer Garner attends the premiere of "Alias," on June 10, 2011 in Los Angeles, California. (Photo by Tom Cox/

SANTA MONIC, CA - JANUARY 25: (MAGS OUT) Actress Jennifer Garner attends the premiere of "Alias," on January 25, 2011 in Los Angeles, California. (Photo by Tom Cox/


Input the name of the subject(s). For example: Angeline Jolie OR Angelina Jolie and Brad Pitt, etc.


Input the name of the Event here. E.g. 'John Varvatos' 60th Birthday Party' or 'Los Angeles Premier of Black Swan'. Please use the exact event name as designated by the event publicist / tip sheet. Please also ensure that this event name matches exactly to the event name input by you on the front end of the site when you first created your event.


The photographer's first and last name only.

CREDIT FIELD: OR your own agency name if you have one.


The day the photo was shot. It should be automatically read by your camera if your camera's time and date is correctly set.


Type in the City


Type in the State abbreviated (example: CA or NY or FL, etc.)


Type in the Country (spell out completely...United States, not US or USA)


Type in the country code (United States should be USA, not US)

The following IPTC fields are OPTIONAL but important nonetheless. Your images will sell better if you fill them out. Fill them out if you choose to do so as follows:


Same as OBJECT NAME FIELD (above). Input the name of the subject(s). For example: Angeline Jolie OR Angelina Jolie and Brad Pitt, etc.


IMPORTANT: For all entertainment photos, please put the words Celebrity and also Entertainment in the Keyword field. Also input the first and last name of the celebrity. Input additional keywords that describe your images. Here are some examples: actor, actress, red dress, hoop earnings, polka dots, performance, banjo, guitar, yellow shirt, Jimmy Choo purse, Prada shoes, Julia Roberts, pregnant, etc.

These keywords are very important. Clients may rely on these keywords when they do a search in our system. If they're looking for polka dots to put in their fashion section, they will type that in the search box. For couples kissing or jumping or making funny faces, they will type kiss, jump, facial expression, tongue, happy, frown, etc. in the search field. It is very important that you fill in the keywords as much as possible to help increase your sales.


Type in ***EXCLUSIVE*** for exclusive pix or (U.S. TABLOIDS OUT) or other special restrictions. Make sure these special instructions and restrictions are ALL CAPS. They must also be in the Caption field before the beginning of your caption sentence. (see Caption field instructions above for examples)


Input 2011 (or current year, followed by

SOURCE FIELD: OR your own agency name if you have one.


Input the first and last name of the caption writer - e.g. James Johnson



1. To submit photos, you need to do is have an user account. You can register for one here
2. Login to your account and click UPLOAD at the top of the page. Fill out your profile information completely and then you'll be able to upload.
3. After you have filled out your profile information, visit the UPLOAD menu and follow the prompts to activate FTP access.
4. Return to the UPLOAD menu and click the orange 'Add New Event' button
5. Enter in the Name of the Event, City, State, Country, Venue, and Date.
6. Click Save and you will be assigned a 7 digit event number by the system - e.g. 1234567

After you have created your event and been assigned an event number from the front end of the site, please follow these steps to submit your images to us.


PORT: 2125 (Please be sure to enter this port number into your FTP program or the connection will not be successful. Most FTP programs have a port input field next to the host / server field). USER NAME: your user name PASSWORD: your password

Once you are logged into our FTP server, please create a folder that's titled with the exact same 7 digit event number as was assigned to you from the front end of the site - e.g. 1234567. After you have created the event folder, please drag and drop all images from your event into this folder and wait for the transmission to fully process.

Our system will pick up your images and place them into your account into an area called 'Pending Submission' which you can find by visiting the ORGANIZE menu. From Pending Submission, you will see your images organized by event. Drill down into the event that you wish to submit, review your captions / data, set a cover photo for the event, and then click the 'Submit all' button to submit the images to our editors for approval. After approval the images will go live. Certain photographers have special access that allows them to bypass the approval process and get their images up faster. If you would like this special 'auto-approval' access, please contact us.

*IMPORTANT* - after you have submitted all of your photos, please contact so that we can do a final count and make sure everything has come in correctly if necessary. You can reach the Desk via email or Skype IM. Please keep your communications short and to the point - i.e. business only. Contact details are as follows:

Skype: audio.micro



There are 3 basic shots that our customers are looking for as follows:

  • Head Shots (of all subjects)
  • Full Lengths (especially of women)
  • Mid Lengths
  • Shoot an establishing shot of the scene. More artistic, wide shots often work well in European magazines and can be used for a double truck (i.e. a 2 page spread)
  • Be aware of the exclusivity and newsworthiness of the event.
  • Familiarize yourself with the talent attending. is a great resource to use. Incorrectly captioned images are pretty much worthless.
  • Shoot pictures that tell a story. A 'set' of pictures is always more marketable.
  • Capture spontaneous and animated images of the talent.

All images are subject to our editing policies and can be declined if the image quality is not up to our standards. Please keep the following guidelines in mind when you submit your images:


  • Out of focus images
  • Unflattering images
  • Images cropped too wide or too tight
  • Redundant / repetitive images
  • Poor PhotoShop post-processing
  • Incomplete caption info
  • Altered images


The fewer photos you tak e, the faster your edit and uploading time will be. Remember that the sooner you get your pictures on the site, the sooner you can begin to make sales. At big events, photographers commonly 'chimp' or delete unnecessary files while shooting. This makes the workflow easier during the editing process. Everyone shoots photos that we know will never see the light of day. Delete / edit-out images that are out of focus, unflattering, or poorly exposed BEFORE you begin the postproduction process.

Our customers do not want to sift through an event of mediocre images; more often than not customers will remember the poor images rather than the good and if so, they will look for images elsewhere.

While it may seem difficult, with practice you can get through the entire uploading process in 60 minutes. You will actually increase your sales potential by uploading tight edits, as they'll be available to our customers in a timelier manner. Do not upload redundant and repetitive images in an effort to flood the site with more of your content and less of others.